“I rebel with lace and tulle,” Erdem Moralioglu told Vogue’s Sarah Mower in 2007. Since his vibrant, lace- and flower-strewn breakthrough collection for Fall 2009, the designer, born in Canada has been touted as Britain’s answer to Christian Lacroix. Based in London, Erdem (who prefers to use just his first name, in life as for his label) has cultivated a nerdy image that belies a deep romantic streak that was fostered during his childhood by a steady diet of Merchant Ivory films.

Erdem is especially admired for the dreamy watercolor prints that he designs himself on a Mac computer. He has told Vogue.com that he considers each season “a chapter in the same book.” A love story that would be set in a lush English garden filled with “color, optimism, and oddities.”

Erdem

Spring/Summer 2017 • Womenswear

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